Businesses that use Facebook ads successfully ask users to sign up, not to buy. You must use a low-friction conversion to be successful.
A visitor to your website wasn’t looking for your product. He clicked your ad on a whim. If you’re relying on him to immediately buy something to make your ad ROI positive, you will fail.
Facebook users are fickle and likely to click back to Facebook if you ask for a big commitment (purchase) upfront. Instead, stick to simple conversions like signing up for your service, filling out a short lead form, or submitting an email address.
Even if you sell products, not services, you should consider focusing on an intermediate conversion like a newsletter signup. Then you can upsell later through email marketing.
Daily deals are good examples of things that users will notice on Facebook ads. After you click one of their ads, you can just ask customer for email addresses. You can use it for newsletters too.
Even if you only ask for an email address initially, you’ll need to eventually make money from these users if your ads are to be profitable.
The best business model for Facebook ads earns revenue from their users over time, not all at once. A user may have given you her email, but you’ll need to build more trust before she buys anything.
You shouldn’t depend on one big purchase from her. Several smaller purchases are ideal.
Daily deals and subscriptions are great examples of business models that can thrive on Facebook.
At Glabex.com, you can create a daily deal or set up coupon campaign. Once created, your campaign can be shared on Facebook or anywhere else. Publishing and ad is as simple as sending it to your current or potential customers. This service is free of charge. You can try our deal builder on glabex.com.